Tara Hunt has an excellent blog post on how to figure out who your key audience is… well worth a read.
Time and time again, I’ve sat down with clients to discuss who they are building for. 9 times out of 10 the answer is: Everyone [or some form of ‘Everyone’, rattling off 5 markets that include everyone]Even Wal-Mart, a department store that ostensibly carries everything has a specific audience has a specific audience […] [A]n executive from Wal-Mart recently told an audience that Wal-Mart serves those who live from paycheck to paycheck; others are invited to shop at Wal-Mart and may be satisfied in doing so, but Wal-Mart is focused on serving those who are struggling to get by.
I couldn’t agree more with Tara; we see the same problem with our clients, and I think it can be one of the toughest things to evaluate about your own business, especially when it’s service-based (rather than product-based). Nevertheless, you’ll never develop killer marketing without zoning in on who you want your core audience to be. Tara’s tips can help.
