We got our first review, and it’s a positive one! I must admit I have been telling myself I wouldn’t read the reviews, because frankly I’m not sure I have the stomach for being critiqued. But apparently I can’t resist, after all. Roller coaster of praise and criticism, here we come! (And hey, Publisher’s Weekly, thank you so much!)
The Boss of You: Everything a Woman Needs to Know to Start, Run and Maintain Her Own Business
Emira Mears and Lauren Bacon. Seal, $15.95 paper (256p) ISBN 978-1-58005-236-8
Female entrepreneurs start businesses at twice the rate of their male counterparts , and in this book they will find a practical compendium of everything there is to know about launching and sustaining a small business. Mears and Bacon emphasize building an individualized business plan and developing a firm foundation by establishing clear goals, frankly evaluating your skills and refining answers to the “Big Questions”: what are you really selling? Who is your target audience? How should you best package your business’s public image? The authors cover the fundamentals of crafting a mission statement, developing branding, handling finances and legal issues, hiring good employees and expanding your business with admirable clarity, bolstered by success stories, helpful exercises and sample budgets. Women with dreams of owning their own businesses and looking for a place to start will find much to aid them—and much to enjoy—in this thoughtful guide.
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